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A case study about decisions a company must make about how to compete to reach its goals.
When a company wants to take competitive advantages from the market they must ask some questions and find out a better solution. We here find out the strategy the Bengal Plastic, a concern of the Bengal Group took to get competitive advantages from the market. Bengal Plastic made the following decisions about how to compete to reach its goals. They found out the answer to the following questions:
- Where to compete? In what markets, industries, and products will we compete?
- How to compete? On what outcome or differentiating characteristic will we compete?
- With what will we compete? What resources will allow us to beat the competition? How will we acquire, develop, and deploy those resources to compete?
To get competitive advantages, what the Bengal group did? We give the answer by discussing with an employee of Bengal Plastic.
To reach goals a company must need to understand who its competitors are? If they can identify their market competitor or product competitor they can easily set a strategy to achieve goals through competitive advantages. To analyze market competition and their strategy we discuss Mr. Abir, Sales admin of Bengal Plastic Ltd. Bengal group is a large company that has more than 25 subsidiaries. We discuss Bengal Plastic ltd. We find out the following solution from him about their competitor and strategy.
Where to compete?
Bengal plastic is one of the leading companies in the plastic industry. They have different types of plastic products like hanger, household stuff, chair, etc. They are in the leading garment hanger manufacturer in the area of the plastic industry through produce high sales volume and revenue. Their main competitor is the RFL group in this industry mainly in hanger manufacturing.
How to compete?
Bengal plastic makes differentiate through quality with a reasonable price range. Their quality garments hanger is in the leading position in the industry. Basically, they have a well-known buyer who recommends their product even they buy garments products from another company, mention to provide Bengal hanger rather than others. It is in leading position because they can produce more than 2 million pieces of plastic garment hangers every day which far away from RFL. They are an ISO 9001:2008 for quality management systems (QMS) and ISO 14001:2004 for environmental management systems (EMS) certified company.
With what will we compete?
Bengal Plastics is the licensee manufacturer of Marinetti. Marinetti is the largest hanger manufacturing company in the world with more than 50 distribution centers in over 28 countries. And it is their strength. They can purchase Plastic granules from Marinetti within the low prices and produce high-quality hanger at a low cost. Marinetti already has a world reputation that adds value for Bengal plastic ltd. The brand value of Marinetti will help Bengal to beat the RFL.
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